Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results.[jargon]
In general, the earlier (or higher ranked on the search results page),
and more frequently a site appears in the search results list, the more
visitors it will receive from the search engine's users. SEO may target
different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing
strategy, SEO considers how search engines work, what people search
for, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and
associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links,
is another SEO tactic.
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
